Privacy policy

Privacy Policy

Unless otherwise specified below, the provision of your personal data is neither legally nor contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data will have no consequences. This only applies insofar as no other indication is made in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Server log files
You can visit our websites without providing any personal information.
Each time our website is accessed, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the accessed page, the date and time of access, the IP address, the amount of data transferred, and the requesting provider. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our offer.
Your data will be transmitted, among other places, to Canada. An adequacy decision by the EU Commission is in place for data transfers to Canada.

Contact

Responsible person
Contact us upon request. The contact details of the person responsible for data processing can be found in our imprint.



Initiative contact by the customer via e-mail
If you proactively contact us by email for business purposes, we collect your personal data (name, email address, message text) only to the extent provided by you. The data processing serves to handle and respond to your contact inquiry.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., consultation regarding purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Article 6(1)(b) GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR for reasons arising from your particular situation.
Your email address is used only to process your inquiry. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.
Collection and Processing When Using the Contact Form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. The data processing serves the purpose of making contact.
If the contact is for carrying out pre-contractual measures (e.g., consultation regarding purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR. If the contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR. We use your email address only to process your inquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Use of Calendly
We use the appointment booking feature "Calendly" from the provider Calendly LLC (BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA) on our website.
When using this function, we collect and process your personal data (first and last name, email address and phone number, message text, and, if applicable, membership number) only to the extent provided by you. The data processing serves the purpose of scheduling appointments and user convenience.
Calendly uses technologies such as cookies. The following information, among others, may be collected and transmitted to Calendly: IP address, date and time of the page visit, device model, information about the browser you are using and the operating system you are using, as well as the location.
Your data may be transferred to third countries such as the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de)
Die Verarbeitung Ihrer personenbezogenen Daten zur Terminbuchung erfolgt auf Grundlage des Art. 6 Abs. 1 lit. b DSGVO zur Erfüllung des mit uns geschlossenen Vertrages oder zur Durchführung vorvertraglicher Maßnahmen.
The use of cookies or comparable technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data that takes place through the use of cookies is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in offering a quick and uncomplicated way to contact us and arrange appointments. You have the right to object to the processing of your personal data concerning you at any time for reasons arising from your particular situation.
For more information on data protection and the use of cookies at Calendly, please visit https://calendly.com/de/pages/privacy (https://calendly.com/de/pages/privacy)



WhatsApp Business
If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to handle and respond to your contact inquiry. For this purpose, we collect and process your mobile phone number stored on WhatsApp, if provided, your name, as well as other data to the extent you have made available. We use a mobile device for the service, in whose address book only data from users who have contacted us via WhatsApp are stored. Therefore, no personal data is passed on to WhatsApp without your prior consent given directly to WhatsApp.
Your data is transmitted by WhatsApp to servers of Facebook Inc. in the USA.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., consultation regarding purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Article 6(1)(b) GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in providing quick and easy contact as well as responding to your inquiry. In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR for reasons arising from your particular situation.
We use your personal data only to process your inquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found at https://www.whatsapp.com/legal/#terms-of-service (https://www.whatsapp.com/legal/#terms-of-service) and https://www.whatsapp.com/legal/#privacy-policy (https://www.whatsapp.com/legal/#privacy-policy).

Orders


Collection, Processing, and Transfer of Personal Data for Orders
When placing an order, we collect and process your personal data only to the extent necessary to fulfill and process your order as well as to handle your inquiries. Providing the data is required for the conclusion of the contract. Failure to provide the data will result in no contract being concluded. The processing is based on Article 6(1)(b) of the GDPR and is necessary for the performance of a contract with you.
Your data will be shared, for example, with the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly comply with legal requirements. The scope of data transmission is limited to a minimum.
Your data will be transferred, among other places, to Canada. An adequacy decision by the EU Commission is in place for data transfers to Canada.


Reviews Advertising

Buyer Seal Customer Review
We use the buyer's seal customer review tool from Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig) on our website. After your order, we kindly ask you to rate and comment on your purchase with us.
For this purpose, you will be contacted by us via email, whereby we use the technical system of the provider of the buyer's seal rating tool within the scope of order processing.
The processing of your data takes place either with your consent or based on our legitimate interest.
The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent, provided you have explicitly agreed to receive the review request. You can revoke your consent at any time by using the corresponding link in the email, without affecting the legality of the processing carried out based on the consent until the revocation. Your email address will then be removed from the distribution list.
Processing without explicit consent is based on Art. 6 para. 1 lit. f GDPR due to the legitimate interest in truthful, verified reviews of our services within the scope of direct advertising. For this purpose, we send an electronic request for a review of our own goods or services that you have already purchased from us. The request is sent to the email address we received from you in connection with the sale of a good or service. The sending of the review request is subject to the condition that you have not objected to the use of your email address for this purpose.
The objection can be made at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the designated link in the review request. No costs will be incurred other than the transmission costs according to the basic rates.
The personal data stored in this context in the technical system of the buyer's seal rating tool will be deleted 3 months after the goods delivery recorded for the review.

Website logo for Google customer reviews
Our website includes the website logo for Google Customer Reviews of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The integration serves the purpose of displaying the number and results of our reviews received so far via Google and promoting participation in this program.
To display the logo on our website and show you personalized ads on Google, Google uses cookies. This may include processing your IP address and transmitting it to Google.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://privacy.google.com/businesses/controllerterms/ (https://privacy.google.com/businesses/controllerterms/).
The use of cookies or comparable technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the optimal marketing of our offers by displaying the customer reviews already received. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation. You can deactivate personalized advertising for you in the Google Ads settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de (https://support.google.com/ads/answer/2662922?hl=de). Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and following the further information on opting out provided there.
Further information on the terms of use and data protection when using Google Customer Reviews can be found at https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html (https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html) as well as at https://policies.google.com/privacy?hl=de (https://policies.google.com/privacy?hl=de)


Google Customer Reviews Rating Tool
We use the review tool for Google customer reviews from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
After your order, we kindly ask you to rate and review your purchase with us. For this purpose, you will be contacted by us via email, using Google's survey opt-in module. The following information may be processed and transmitted to Google, among others: order details (e.g., order ID, delivery country, estimated delivery date, GTIN of the ordered products) as well as your email address.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://privacy.google.com/businesses/controllerterms/ (https://privacy.google.com/businesses/controllerterms/).
The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent, provided you have expressly agreed to the transfer of your data and the receipt of the review request. You can revoke your consent at any time with effect for the future, without affecting the lawfulness of the processing carried out based on the consent until the revocation.
Further information on the terms of use and data protection when using Google Customer Reviews can be found at https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html (https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html) as well as at https://policies.google.com/privacy?hl=de (https://policies.google.com/privacy?hl=de)
Use of your personal data for sending postal advertising
We use your personal data (name, address) that we have received in the context of the sale of a product or service to send you postal advertising, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide it will result in the contract not being concluded.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in direct advertising. You can object to the use of your address data at any time by notifying us. The contact details for exercising the objection can be found in the imprint.

Use of the email address for sending newsletters
We use your email address exclusively for our own advertising purposes for sending newsletters, independently of contract processing, provided you have given your explicit consent. The processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out based on the consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Your data will be passed on to an email marketing service provider as part of order processing. No further transfer to other third parties will take place.

Use of the email address for sending direct advertising
We use your email address, which we have received in connection with the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to those you have already purchased from us, provided you have not objected to this use. Providing the email address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in direct advertising. You can object to the use of your email address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the designated link in the advertising email. No costs other than the transmission costs according to the basic tariffs will be incurred.


Shipping service provider inventory management

Passing on the email address to the shipping company for information about the shipping status
We pass on your email address to the shipping company as part of the contract processing, provided you have explicitly consented to this during the ordering process. The transfer serves the purpose of informing you about the shipping status via email. The processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us or the shipping company, without affecting the legality of the processing carried out based on the consent until the revocation.

Use of an external merchandise management system
We use an inventory management system for contract processing as part of order processing. For this purpose, your personal data collected during the order are transferred to
easybill GmbH, Düsselstr. 21, 41654 Kaarst
Debitoor GmbH, Grunerstr. 13, 10179 Berlin, Germany. Weclapp SE, Neue Mainzer Straße 66 – 68, 60311 Frankfurt am Main, Germany.
transmitted.


Payment Service Provider

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find it at https://www.paypal.com/de/webapps/mpp/ua/privacy-full (https://www.paypal.com/de/webapps/mpp/ua/privacy-full)

Use of PayPal Express
We use the payment service PayPal Express from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of offering you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offering of various payment methods. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.
Mit Auswahl und Nutzung von PayPal Express werden die zur Zahlungsabwicklung erforderlichen Daten an PayPal übermittelt, um den Vertrag mit Ihnen mit der gewählten Zahlart erfüllen zu können. Diese Verarbeitung erfolgt auf Grundlage des Art. 6 Abs. 1 lit. b DSGVO. Nähere Informationen zur Datenverarbeitung bei Verwendung des Zahlungsdienstes PayPal Express finden Sie in der dazugehörigen Datenschutzerklärung unter www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS (http://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS).

Use of Amazon Payments
We use the payment service Amazon Payments from Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; "Amazon Payments") on our website.
The data processing serves the purpose of offering you payment via the payment service Amazon Payments.
To integrate this payment service, it is necessary for Amazon Payments to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offering of various payment methods. You have the right to object to the processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using "Amazon Payments," the data required for payment processing is transmitted to Amazon Payments in order to fulfill the contract with you using the chosen payment method. This processing is carried out based on Art. 6 para. 1 lit. b GDPR.
Further information on data processing when using the payment service Amazon Payments can be found in the associated privacy policy at: https://pay.amazon.com/de/help/201212490 (https://pay.amazon.com/de/help/201212490)



Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the contained data. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may not be able to use all the functions of this website fully in that case.

Under the following links, you can find information on how to manage cookies in the most popular browsers (including how to disable them):
Chrome: https://support.google.com/accounts/answer/61416?hl=en (https://support.google.com/accounts/answer/61416?hl=en)
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies (https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies)
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-websites (https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-websites)
Safari: https://support.apple.com/en-us/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/en-us/guide/safari/manage-cookies-and-website-data-sfri11471/mac)


Technically necessary cookies
Unless otherwise specified in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after switching pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after switching pages.

The use of cookies or comparable technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.
You have the right to object at any time to the processing of your personal data concerning you for reasons arising from your particular situation.

Analyse advertising tracking communication

Use of Google Analytics
We use the web analytics service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If your usual place of residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the affiliated company of Google responsible for processing your data and complying with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and internet usage to the website operator. The following information may be collected, among others: IP address, date and time of page access, click path, information about the browser you use and the device you use, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google.
Google Analytics uses technologies such as cookies, web storage in the browser, and tracking pixels that enable an analysis of your use of the website. The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. Data transfer is carried out, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks). Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and any other data that Google has about you.
IP anonymization is enabled on this website. As a result, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.
You can prevent the collection of data generated by Google Analytics related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de (https://tools.google.com/dlpage/gaoptout?hl=de)
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must perform the opt-out on all systems and devices you use for it to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. Clicking here will set the opt-out cookie: Disable Google Analytics (javascript:gaOptout()).
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html (https://www.google.com/analytics/terms/de.html) or at https://www.google.de/intl/de/policies/ (https://www.google.de/intl/de/policies/) as well as at https://policies.google.com/technologies/cookies?hl=de (https://policies.google.com/technologies/cookies?hl=de).

Use of the Facebook Pixel
We use the remarketing feature "Custom Audiences" from Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.
Facebook Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum (https://www.facebook.com/legal/controller_addendum). According to this, we are particularly responsible for fulfilling the information obligations pursuant to Articles 13 and 14 GDPR, for complying with the security requirements of Article 32 GDPR regarding the correct technical implementation and configuration of the service, as well as for complying with the obligations under Articles 33 and 34 GDPR, insofar as a personal data breach concerns our obligations under the joint processing agreement. Facebook Ireland is responsible for enabling data subject rights pursuant to Articles 15 to 20 GDPR, for complying with the security requirements of Article 32 GDPR regarding the security of the service, and for fulfilling the obligations under Articles 33 and 34 GDPR, insofar as a personal data breach concerns Facebook Ireland's obligations under the joint processing agreement.
The application is intended to specifically target visitors of the website with interest-based advertising on the social network Facebook. For this purpose, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when the website is visited. As a result, information about which of our pages you have visited is transmitted to the Facebook server. Facebook associates this information with your personal Facebook user account. When you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum (https://www.facebook.com/legal/EU_data_transfer_addendum).
Die Nutzung von Cookies oder vergleichbarer Technologien erfolgt auf Grundlage des § 15 Abs. 3 S. 1 TMG. Die Verarbeitung Ihrer personenbezogenen Daten erfolgt auf Grundlage des Art. 6 Abs. 1 lit. f DSGVO aus unserem überwiegenden berechtigten Interesse die Seitenbesucher zielgerichtet mit interessenbezogener Werbung anzusprechen. Sie haben das Recht aus Gründen, die sich aus Ihrer besonderen Situation ergeben, jederzeit dieser Verarbeitungen Sie betreffender personenbezogener Daten zu widersprechen. Sie können die Remarketing-Funktion "Custom Audiences" hier () deaktivieren.
More information about the collection and use of data by Facebook, your related rights, and options for protecting your privacy can be found in Facebook's privacy policy at https://www.facebook.com/about/privacy/ (https://www.facebook.com/about/privacy/).


Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (visitor action evaluation). Google Conversion Tracking is an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If your usual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data, and therefore do not serve personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, there is no possibility that cookies can be tracked across the websites of Ads customers.
The information collected using the conversion cookie is used for the purpose of creating conversion statistics. This allows us to learn the total number of users who clicked on one of our ads and were redirected to a page tagged with conversion tracking. However, we do not receive any information that would allow users to be personally identified.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.
You can disable personalized advertising for you in the Google Ads settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de (https://support.google.com/ads/answer/2662922?hl=de)
Alternatively, you can prevent the use of third-party cookies by visiting the opt-out page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and following the further information on opting out provided there. You will then not be included in the conversion tracking statistics.
Further information as well as Google's privacy policy can be found at: https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)

Use of Google AdSense
We use the AdSense feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If your usual place of residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws. The data processing serves the purpose of renting advertising space on the website and targeting visitors to the website with interest-based advertising. Through this feature, personalized, interest-based ads from the Google Display Network are shown to visitors of the provider's website. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks). Google may transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Google will never associate your IP address with other data from Google.
The use of cookies or comparable technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in addressing site visitors with targeted interest-based advertising. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation. You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de (https://support.google.com/ads/answer/7395996?hl=de). Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and implementing the further information on opting out provided there. Further information as well as Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ (https://www.google.com/policies/technologies/ads/) and https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)

Use of the remarketing or "Similar Audiences" feature of Google Inc.
We use the remarketing or "Similar Audiences" feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If your usual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
The application is intended for the purpose of analyzing visitor behavior and visitor interests. To carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements, Google uses cookies. The cookies record visits to the website as well as anonymized data about the use of the website. No personal data of the website visitors is stored. If you visit another website in the Google Display Network afterwards, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The use of cookies or comparable technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de (https://support.google.com/ads/answer/7395996?hl=de)
Alternately, you can prevent the use of third-party cookies by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and following the further information provided there to opt out.
Further information about Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/ (https://www.google.com/privacy/ads/)
Use of HubSpot
We use the Marketing Hub software from HubSpot, Inc. (25 First Street Cambridge, MA 02141, USA; "HubSpot" with a branch in Ireland HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland) on our website as part of order processing.
Die Datenverarbeitung dient dem Zweck der Analyse unserer Website und ihrer Besucher sowie der Analyse und Auswertung unserer Marketingkampagnen und zur besseren Kundenansprache durch das Schalten gezielter Werbeanzeigen. Dazu werden Cookies eingesetzt, die eine Wiedererkennung des Browsers ermöglichen. Dabei kann u.a. Ihre IP-Adresse erhoben und an HubSpot übermittelt werden. Aus den so erhobenen Daten können unter Verwendung von Pseudonymen Nutzungsprofile erstellt werden.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The use of cookies or comparable technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
Further information on the collection and use of data by HubSpot, your related rights, and options for protecting your privacy can be found in HubSpot's privacy notices at: https://legal.hubspot.com/de/privacy-policy (https://legal.hubspot.com/de/privacy-policy) and https://legal.hubspot.com/de/dpa (https://legal.hubspot.com/de/dpa).

Use of the HubSpot Live Chat System
Wir verwenden auf unserer Website das Live-Chat-System der HubSpot, Inc. (25 First Street Cambridge, MA 02141, USA; "HubSpot" mit einer Niederlassung in Irland HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Irland) im Rahmen einer Auftragsverarbeitung.
The data processing serves the purpose of direct and efficient communication between you and us as the provider. Cookies are also used to operate the live chat system, enabling the recognition of the browser. Among other things, the following information may be collected and processed: date and time of the visit, IP address, as well as other information you provide during the chat conversation.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is carried out, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The use of cookies or comparable technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in direct customer communication. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
Further information on the collection and use of your data by HubSpot can be found at https://legal.hubspot.com/privacy-policy (https://legal.hubspot.com/privacy-policy) and https://www.hubspot.com/security (https://www.hubspot.com/security).


Plug-ins and Miscellaneous


Use of Google Tag Manager
Wir verwenden auf unserer Website den Google Tag Manager der Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Soweit Sie Ihren gewöhnlichen Aufenthalt im Europäischen Wirtschaftsraum oder der Schweiz haben, ist Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Irland) der für Ihre Daten zuständige Verantwortliche. Google Ireland Limited ist demnach das mit Google verbundene Unternehmen, welches für die Verarbeitung Ihrer Daten und die Einhaltung der anwendbaren Datenschutzgesetze verantwortlich ist.
This application manages JavaScript tags and HTML tags used primarily for the implementation of tracking and analytics tools. The data processing serves the purpose of demand-oriented design and optimization of our website.
The Google Tag Manager itself neither stores cookies nor processes personal data. However, it enables the triggering of additional tags that may collect and process personal data.
More information about the terms of use and privacy policy can be found here (https://www.google.com/intl/de/tagmanager/use-policy.html).
Use of Social Plug-ins via "Shariff"
We use social network plug-ins on our website. To ensure you retain control over your data, we use the privacy-friendly "Shariff" buttons.
Without your explicit consent, no connections to the servers of social networks will be established and consequently no data will be transmitted.
"Shariff" is a development by the specialists of the computer magazine c't. It enables more privacy on the web and replaces the usual "share" buttons of social networks. More information about the Shariff project can be found here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html (https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html).
When you click the buttons, a popup window will appear where you can log in with your details to the respective provider. Only after this active login by you will a direct connection to the social networks be established.
By logging in, you consent to the transfer of your data to the respective social media provider. This includes, among other things, the transmission of your IP address as well as information about which of our pages you have visited. If you are simultaneously logged into one or more of your social network accounts, the collected information will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks listed below are integrated using the "Shariff" function.
Further information on the scope and purpose of data collection and use, as well as your related rights and options for protecting your privacy, can be found in the linked privacy notices of the providers.

AddThis by Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA) https://www.addthis.com/privacy/privacy-policy (https://www.addthis.com/privacy/privacy-policy)
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de)

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php (https://www.facebook.com/policy.php)
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum (https://www.facebook.com/legal/EU_data_transfer_addendum).

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388 (https://help.instagram.com/155833707900388)
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).

LinkedIn of LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy (https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy)
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA.

Pinterest by Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy (https://about.pinterest.com/de/privacy-policy)
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA.

Twitter by Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA) https://twitter.com/privacy (https://twitter.com/privacy)
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA.

Xing of XING SE (Dammtorstraße 30, 20354 Hamburg)
https://www.xing.com/privacy (https://www.xing.com/privacy)
Your data may be transferred to the USA if necessary. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).



Use of Google reCAPTCHA
We use the reCAPTCHA service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If your habitual residence is within the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws. The query serves the purpose of distinguishing input made by a human from that made by automated, machine processing. For this purpose, your input is transmitted to Google and further processed there. Additionally, the IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
Die Nutzung von Cookies oder vergleichbarer Technologien erfolgt auf Grundlage des § 15 Abs. 3 S. 1 TMG. Die Verarbeitung Ihrer personenbezogenen Daten erfolgt auf Grundlage des Art. 6 Abs. 1 lit. f DSGVO aus unserem überwiegenden berechtigten Interesse unsere Website vor automatisierter Ausspähung, Missbrauch und SPAM zu schützen. Sie haben das Recht aus Gründen, die sich aus Ihrer besonderen Situation ergeben, jederzeit dieser auf Art. 6 Abs. 1 lit. f DSGVO beruhenden Verarbeitungen Sie betreffender personenbezogener Daten zu widersprechen.
Further information about Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html (https://www.google.com/recaptcha/intro/android.html) and https://www.google.com/privacy (https://www.google.com/privacy).


Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If your usual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
This serves the purpose of distinguishing input by a human or by automated, machine processing. In the background, Google collects and analyzes usage data, which is used by Invisible reCaptcha to differentiate regular users from bots. For this purpose, your input is transmitted to Google and further processed there. Additionally, the IP address and, if applicable, other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
These data are processed by Google within the European Union and, if applicable, also in the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protecting our website from automated spying, abuse, and SPAM. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR.
Further information about Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html (https://www.google.com/recaptcha/intro/android.html) and https://www.google.com/privacy (https://www.google.com/privacy)
Use of GoogleMaps
We use the embedding function of Google Maps by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
As long as your habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
The function enables the visual display of geographical information and interactive maps. In doing so, Google also collects, processes, and uses data from visitors to the websites when pages containing Google Maps are accessed.
Your data may also be transferred to the USA if applicable. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.
For more information on the collection and use of data by Google, please refer to Google's privacy policy at https://www.google.com/privacypolicy.html (https://www.google.com/privacypolicy.html). There, you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.

Use of YouTube
Wir verwenden auf unserer Website die Funktion zur Einbettung von YouTube-Videos der Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Irland; "YouTube").YouTube ist ein mit der Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") verbundenes Unternehmen.
The function displays videos stored on YouTube in an iFrame on the website. The "Enhanced Privacy Mode" option is enabled. This means that YouTube does not store any information about the visitors to the website. Only when you watch a video are information about you transmitted to and stored by YouTube. Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
Die Nutzung von Cookies oder vergleichbarer Technologien erfolgt auf Grundlage des § 15 Abs. 3 S. 1 TMG. Die Verarbeitung Ihrer personenbezogenen Daten erfolgt auf Grundlage des Art. 6 Abs. 1 lit. f DSGVO aus unserem überwiegenden berechtigten Interesse an der bedarfsgerechten und zielgerichteten Gestaltung der Website. Sie haben das Recht aus Gründen, die sich aus Ihrer besonderen Situation ergeben, jederzeit dieser Verarbeitungen Sie betreffender personenbezogener Daten zu widersprechen.
More information about the collection and use of data by YouTube and Google, your related rights, and options for protecting your privacy can be found in YouTube's privacy policy at https://www.youtube.com/t/privacy (https://www.youtube.com/t/privacy).


Affected Rights and Storage Duration

Duration of storage
After the contract has been fully executed, the data will initially be stored for the duration of the warranty period, and thereafter in compliance with legal retention periods, especially tax and commercial law retention periods, and then deleted after the expiration of these periods, unless you have consented to further processing and use.

Rights of the data subject
You have the following rights under Articles 15 to 20 of the GDPR, provided the legal requirements are met: the right to access, to rectification, to erasure, to restriction of processing, and to data portability.
You also have the right to object under Article 21(1) of the GDPR to processing based on Article 6(1)(f) of the GDPR, as well as to processing for the purposes of direct marketing.

Right to Complain to the Supervisory Authority
You have the right to lodge a complaint with the supervisory authority pursuant to Art. 77 GDPR if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time for reasons arising from your particular situation, with effect for the future.
After an objection has been made, the processing of the affected data will be discontinued unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the assertion, exercise, or defense of legal claims.

If the processing of personal data is carried out for the purposes of direct advertising, you can object to this processing at any time by notifying us. After receiving your objection, we will cease processing the affected data for the purposes of direct advertising.

last updated: 27.10.2020